Experitours was founded in 2016, offering immersive cultural and historical walking tours in Aruba's downtown and historic areas. Our inspiration comes from popular tours in Mexico, Cuba, Miami, and Amsterdam, aimed at providing visitors with an authentic and insightful travel experience on the island.
Our Story
BookAruba.com is a subsidiary of Experitours. The company was founded in 2016 by serial entrepreneur Mark-Benson Denz, offering immersive cultural and historical walking tours in Aruba's downtown and historic areas. Our inspiration comes from popular tours in Mexico, Cuba, Miami, and Amsterdam, aimed at providing visitors with an authentic and insightful travel experience on the island.
We expanded our offerings to include the famous "Fusion of the World" food tour, allowing travelers to savor diverse global flavors without leaving Aruba.
In 2018, we took over the tour operations of the iconic California Lighthouse, which was built in 1916. Climbing the 117 steps to reach the lighthouse's pinnacle offers breathtaking 360-degree views of the island, making it one of our most sought-after experiences for visitors. The California Lighthouse tour captivates guests with its panoramic vistas and fascinating historical significance.
Expanding our offerings further, we introduced sea activities in 2019, allowing visitors to explore the Caribbean Sea on our ultra-fast Renegade speed boat. Our sea activities include personalized itineraries, enabling guests to snorkel, swim, and indulge in beach hopping while enjoying the unparalleled beauty of the waters.
As we move towards our 2023 re-branding into ‘BookAruba’, our commitment to exceptional customer service and unforgettable experiences remains unwavering. BookAruba.com is your ‘on the ground’ gateway to unforgettable historic and cultural experiences, culinary delights, thrilling sea adventures, and soon many more. Think of accommodations, flights and everything else Aruba!
Join us on a remarkable journey to discover the beauty and charm of Aruba. Book now and let us help you explore all that Aruba has to offer!
Our Mission & Vision
Our mission is to make it easy for everyone to explore the One Happy Island's hidden gems and unique heritage.
We believe in fostering a sense of community by connecting travelers with local guides and businesses, creating a sustainable tourism ecosystem that benefits everyone involved. Book now and start your adventure in Aruba today, while supporting local communities and preserving the island's natural beauty for future generations.
"Unlock the Treasures of Aruba with BookAruba.com - Your Trusted Source for Unforgettable Experiences"
HONESTY, SERVICE QUALITY, COMMUNICATION, AND SUSTAINABILITYOur Core Values
At our company, we prioritize honesty and providing accurate information to our clients. We strive for service quality and open communication to build strong relationships. We also have a commitment to the community and the environment, adapting our business strategies for sustainability.
If you have any questions or would like to inquire about a personalized activity for you or your family, please don't hesitate to contact us. We are always happy to help and provide any assistance you may need.
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